Bright living room with a gray sofa, armchair, arched window, sheer curtains, and a city view.
Black adjustable desk lamp beside a bed, illuminating a white table with an open laptop and books.

BRANDING + WEB DESIGN —

Wellness Brands That Look as Good as They Feel

You’ve built a practice that genuinely helps people, but your brand and website should show that same care. I specialize in wellness branding and Squarespace websites that feel calm, polished, and true to who you are, so your ideal clients feel understood before they ever book a call.

BRAND DESIGN →
WEB DESIGN →

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WEB DESIGN

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BRANDING

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TEMPLATES

~ WEB DESIGN ~ BRANDING ~ TEMPLATES

Ways to work with me:

01 | 1:1 custom projects

Fully custom brand and website design, built from the ground up around your story, your audience, and your goals. Every detail is made for you, from strategy and logo to layout and launch. Ideal for brands ready for a one-of-a-kind presence.

02 | Semi-custom

Start with a complete design and then I’ll make it yours. Semi-custom options include website template customization and semi-custom branding (SMALL BATCH BRANDS!), tailored to your colors, fonts, and content. A polished, cohesive look at a more accessible investment. This is NOT DIY - I’ll do the work for you!

03 | DIY templates

Ready-to-launch templates for Canva, Squarespace, and Kartra. Choose a design, add your content, and launch quickly. Perfect for DIY-minded business owners who want a professional website and marketing materials without starting from scratch. Saves hours and hours of time!!

OR BOOK A CALL TO SEE IF WE'RE A FIT

THE NEWEST TEMPLATES

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THE NEWEST TEMPLATES ~

  • Golden Dawn Squarespace website template mockup featuring wellness coaching pages, women’s portraits, and text about preventing burnout.

    Golden Dawn Coaching

    CALM | HEALING | ORGANIC | EARTHY | SOFT

    Calm, grounded, and organic. Golden Dawn blends earthy greens, warm cream, and soft peach accents with a bold, sophisticated edge. Designed for practitioners who want a website that feels as thoughtful, calm, and healing as the work they do.

    CHECK IT OUT
  • Collage of Ashley Thomas executive wellness coaching website pages featuring testimonials, personalized coaching, health results, pricing packages, and Squarespace branding

    Maison Editorial

    EDITORIAL | BOLD | SOPHISTICATED YET PLAYFUL | QUIET AUTHORITY

    Bold, editorial, and quietly authoritative, with a playful edge. Maison Editorial pairs sophisticated layouts with a polished, modern feel. Designed for coaches and consultants who want a website that feels as confident and considered as their expertise.

    LEARN MORE
  • Nourish + Flow functional nutrition website displayed on a laptop, featuring gut health and autoimmune wellness services.

    Nourish & Flow Nutrition

    CLEAN | FRESH | MINIMALIST | AIRY

    Clean, fresh, and minimalist. Nourish & Flow pairs airy, simple layouts with a light, uncluttered feel. Designed for nutritionists and wellness practitioners who want a website that is simple and balanced. Designed to book more coaching or discovery calls!

    CHECK IT OUT
  • Squarespace website templates displayed on three angled smartphone screens over a coastal ocean background

    Grounded State Coaching

    MODERN | MOODY | HEALING | ORGANIC

    Moody, grounded, and deeply healing. Grounded State pairs rich, dark tones with bold, editorial polish and warm gold accents. Designed for practitioners who work beyond the surface and want a website that feels as intentional and transformative as the work they do.

    CHECK IT OUT
  • Wild Pines Airbnb

    Wild Pines Airbnb

    RUSTIC | WELCOMING | UNHURRIED | RESTFUL

    Rustic, restful, and welcoming. Wild Pines brings natural, understated warmth to short-term rentals and boutique stays. Designed for hosts who want a website that makes guests feel at home before they even arrive.

    CHECK IT OUT
CHECK OUT ALL THE SQUARESPACE TEMPLATES

The Template Shop

SEE WHAT THEY ARE SAYING ABOUT MY SQUARESPACE, CANVA, AND KARTRA TEMPLATES…

Five-star customer review praising gorgeous, well-designed products, easy use, and amazing service
Screenshot of a text message with a person’s profile picture, praising templates with enthusiasm.
Text on a grey background that says: 'Love the templates, btw! Almost finished with my sales page!'
Screenshot of a thank you email addressed to Emily, expressing appreciation for her help and mentioning templates and excitement to import them.
Five-star customer review praising a beautiful, easy-to-use website template and recommended products
Screenshot of a review with five stars, praising the templates for being gorgeous and easy to import, signed by Jodi on September 15.
Five-star review praising attractive, thoughtful templates that make life easier
Five-star review praising wonderful service and easy-to-use templates
Customer testimonial praising a website template for its cute style, clear information flow, and confidence-building design for a functional health practitioner.
Close-up of a computer screen displaying an email with text thanking someone for helpful templates and expressing anticipation to work together again.
A screenshot of a handwritten note thanking Emily for a helpful resource, expressing appreciation and well wishes.
Customer review with five stars praising easy-to-change templates, expressing happiness with purchase.
Screenshot of a messaging conversation with a woman complimenting templates and expressing excitement.
BROWSE TEMPLATES
Screenshot of a written message praising website templates for ease of use in website creation.
Screen capture of a text message praising a template, signed by Laura.
Screenshot of a slide with five black stars at the top, and text that reads "Stunning! And easy to edit or personalize to yourself. More slides than I expected which was a pleasant surprise. Kat ● Sep 15." 
editorial | bold | sophisticated YET PLAYFUL | Quiet AUTHORITY

Maison Editorial Coaching Squarespace Template

Squarespace Website Template for business coaches, executive nutritionists, social media managers, and virtual assistants

Stop juggling separate pages for every offer. This editorial Squarespace template gives you a coaching program page, a 1:1 services page, a masterclass sales page, and an online course sales page in one cohesive site. Built for business coaches and course creators who want room to grow. Fully customizable.

PREVIEW THE SITE
SHOP ALL SQUARESPACE TEMPLATES

Your Brand, Styled. Your Website, Aligned

You’ve built something worth talking about, whether it’s a wellness practice that changes how people feel, a cabin retreat guests can’t stop recommending, or a business coach that people remember long after checkout. The problem is that your website and brand doesn’t show it yet.

That’s where I come in.

I’m Emily, a brand and web designer specializing in Squarespace websites, brand styling, and digital templates for wellness practitioners, coaches, and boutique hospitality brands. I design for the brands people can’t stop talking about, and I make sure their websites match.

SEE MY PORTFOLIO + RECENT WORK

WHAT THEY ARE SAYING...

  • Custom Squarespace Website + Brand Styling

    I could write a novel on how wonderful it is to work with Emily, but I'll try to keep it brief :) Not only what I wanted things to look like, but how I wanted my brand and website to feel. She made the whole process feel simple, organized, and never overwhelming, which I really appreciated. I would 1000% recommend working with Emily. She’s incredibly talented, easy to work with, and truly cares about her clients. If you’re looking for someone who makes the process feel supportive and delivers beautiful, thoughtful work, she’s it.

    Lynette, Nutritional Therapy Practitioner

  • Custom Squarespace Website & Brand Styling

    Emily took my vision and brought it to life in a way that exceeded my expectations. She truly understood what I wanted, handled the process seamlessly, and delivered a website that feels perfectly aligned, with minimal effort required from me. Working with her was easy, intuitive, and such a great experience!

    Dr. Maria McKendry, Naturopathic Doctor

  • Sales Pages & Course Creation

    After following Emily for a while on Instagram, I decided to upload some of her Canva templates. They were such a breeze to work with and without them, I would probably still be trying to figure out design, etc. After creating my course with her Canva templates, I decided to work one on one with her to create my landing and sales pages for all of my offerings and courses. I could not have done this with the help of Emily; she walked me through everything, gave me links to videos to assist with my part of the process, and completed the process in a timely manner that presented my branding just as I wanted it. I highly recommend Emily, and I will definitely be using her for any future projects!

    Renee, Doctor of Chinese Medicine

Overhead view of a clear plastic cup of iced matcha latte with a white straw, placed on a round wooden table. Next to the cup are a pair of black sunglasses and a white wireless earbud case. The table is near a white wall and light-colored floor.
A woven basket filled with yellow pears, a small cloth bag, a glass bottle with a woven sleeve, and a yellow ribbon, placed on a blue patterned cloth at the beach.
First person's legs wearing beige sneakers and white pants, sitting on marble steps next to a bouquet of white and yellow daisies. There is a concrete wall to the left.

How do you want to launch?

✨ DIY with Support
Purchase the template and customize it yourself using the included tutorials and community support. Perfect if you enjoy the creative process and want full control.

✨Done-For-You Customization
Purchase the template + add custom design services. I'll personalize colors, fonts, images, and layouts to match your brand perfectly while you focus on your clients.

✨ Fully Custom Design
Skip the template and work with me to create a completely custom Squarespace website designed specifically for your practice, vision, and goals.

CUSTOM SQUARESPACE DESIGN
TEMPLATE CUSTOMIZATION
TEMPLATE SHOP

"The workshop helped me write out all the content for a mini course and e-book"

"The workshop helped me write out all the content for a mini course and e-book"

A woman with long blond hair looking into a small round mirror, holding a glass of water in her hand, with a softly blurred white background.

REAL TALK

“I loved working with Emily because she made bringing my vision to life incredibly simple and easy”

When I saw the course setup for the first time, I cried. It was incredible how she created exactly what was in my head.

- Lisa, Abundant Life & Wellness

Creator of The RealRx Education Series and Course

White bedsheet with a white ceramic coffee mug filled with black coffee resting on it.

“I find Emily’s course simple to follow and find her teaching style very relaxed but informative.”

I love being able to ask questions or comment in each lesson”

- Megan H. @Catholicholistichealing

A partly closed silver MacBook laptop with an Apple logo, placed on a light-colored surface next to a glass of ice water with lemon slices.

“Emily shares great tangible steps on not only course creation but targeting my ideal client. This is more than I thought I was getting, honestly!”

- Sydney, @Playfulplateful

Creator of The Prepared Preconception Method + Progesterone Mini Course

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WORK WITH ME 1:1

Want me to do the tech work for you?

I also take a select number of clients each year to build out their courses, sales pages, and websites. Check out my template customization services here.

TEMPLATE CUSTOMIZATION

Follow me on the ‘gram

I know it’s tempting! And you’re probably not a brand designer so it’s easy to just do it once and move on. It’s free and easy. But then you wonder why prospective clients aren’t booking. I promise you it’s costi
New semi-custom brand kit: Golden Dawn Health Coaching. It’s soft, sun-kissed, and calm, with a bird mark, a script logo, and a coastal color palette. Made for health coaches, but it works for any wellness brand (nutritionists, yoga teachers,
She’s cute, she’s cozy, and she’s a fresh take on a vintage apothecary / plant store. This is the Marigold and Moss conceptual plant brand I submitted for @curatedcollective.co September challenge! If you like any elements of this
A first look at a nutritional therapy brand launching soon. This isn’t your typical nutrition brand! We went for a bright & playful 90s summer vibe that feels easy and effortless. 🌞 she wanted something chunky, slightly retro, and nosta
It’s the first day of fall and what better way to celebrate than with new branding. This is the best time of year, isn’t it? There’s the changing seasons (although it still feels like summer in Nashville!) and the renewed focus on