Web design, brand styling & templates for wellness practitioners & boutique hospitality brands

Custom Brand & Web Design, + Squarespace templates

BRANDING
SQUARESPACE WEB DESIGN

Is your website doing your brand justice?

You've built something beautiful — whether that's a wellness practice that transforms people's health, a cabin retreat guests can't stop talking about, or a hospitality brand that creates experiences people actually remember. The problem is your website doesn't show it yet.

That's where I come in.

I'm Emily — a former Nutritional Therapist turned brand and web designer specializing in Squarespace design, brand design, and digital templates for wellness practitioners and boutique hospitality brands. I design for the brands people can't stop talking about — and make sure their websites match.

SEE MY RECENT WORK

*let's work together*

*let's work together*

The Template Shop

SEE WHAT THEY ARE SAYING…

Screenshot of a text message with a person’s profile picture, praising templates with enthusiasm.
Text on a grey background that says: 'Love the templates, btw! Almost finished with my sales page!'
Screenshot of a thank you email addressed to Emily, expressing appreciation for her help and mentioning templates and excitement to import them.
Text message praising Emily's templates and expressing difficulty with layout using Kartra.
Screenshot of a review with five stars, praising the templates for being gorgeous and easy to import, signed by Jodi on September 15.
A screenshot of a written email expressing gratitude for Kartra templates and mentioning a video tutorial.
Screenshot of a message praising a sales page template and expressing gratitude.
Close-up of a computer screen displaying an email with text thanking someone for helpful templates and expressing anticipation to work together again.
A screenshot of a handwritten note thanking Emily for a helpful resource, expressing appreciation and well wishes.
Customer review with five stars praising easy-to-change templates, expressing happiness with purchase.
Screenshot of a messaging conversation with a woman complimenting templates and expressing excitement.
Screenshot of a written message praising website templates for ease of use in website creation.
Screen capture of a text message praising a template, signed by Laura.
Screenshot of a slide with five black stars at the top, and text that reads "Stunning! And easy to edit or personalize to yourself. More slides than I expected which was a pleasant surprise. Kat ● Sep 15."

STRESSED BY YOUR WEBSITE, BRANDING, OR TECH??

From wellness practices to boutique retreats, I handle the design, branding, and tech so you can focus on what you do best.

Whether you're a health coach ready to finally have a website you're proud of, an Airbnb host building a brand beyond the platform, or a boutique hospitality brand that needs a full identity — I've got you.

CUSTOM SQUARESPACE DESIGN
TEMPLATE SHOP
BRANDING

WHAT THEY ARE SAYING...

  • Custom Squarespace Website + Brand Styling

    I could write a novel on how wonderful it is to work with Emily, but I'll try to keep it brief :) Not only what I wanted things to look like, but how I wanted my brand and website to feel. She made the whole process feel simple, organized, and never overwhelming, which I really appreciated. I would 1000% recommend working with Emily. She’s incredibly talented, easy to work with, and truly cares about her clients. If you’re looking for someone who makes the process feel supportive and delivers beautiful, thoughtful work, she’s it.

    Lynette, Nutritional Therapy Practitioner

  • Custom Squarespace Website & Brand Styling

    Emily took my vision and brought it to life in a way that exceeded my expectations. She truly understood what I wanted, handled the process seamlessly, and delivered a website that feels perfectly aligned, with minimal effort required from me. Working with her was easy, intuitive, and such a great experience!

    Dr. Maria McKendry, Naturopathic Doctor

  • Sales Pages & Course Creation

    After following Emily for a while on Instagram, I decided to upload some of her Canva templates. They were such a breeze to work with and without them, I would probably still be trying to figure out design, etc. After creating my course with her Canva templates, I decided to work one on one with her to create my landing and sales pages for all of my offerings and courses. I could not have done this with the help of Emily; she walked me through everything, gave me links to videos to assist with my part of the process, and completed the process in a timely manner that presented my branding just as I wanted it. I highly recommend Emily, and I will definitely be using her for any future projects!

    Renee, Doctor of Chinese Medicine

PRE-MADE TEMPLATES

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SELF-PACED COURSE

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PRE-MADE TEMPLATES * SELF-PACED COURSE *

A minimalist office scene with a bright wall casting shadows of window panes. On the table, there is a closed silver laptop, an open notebook, a gold-rimmed glass, a white box, and a beige chair with a woven backrest.

YOUR ROADMAP TO LAUNCHING YOUR WEBSITE & BRAND

Web Design, Template Customization & Brand Styling

Whether you want to outsource the tech to me or do a semi-custom project, I am here for you! With my brand styling, template customization, and custom web design services, I will help you launch your site quickly.

BRAND STYLING
TEMPLATE CUSTOMIZATION
A clear glass with textured vertical lines on a wooden surface, lemon halves, a small tube of white cream, a squeezed lemon, a glass bottle with sliced lemon and mint, and a jar of honey under a window with natural light.

Templates for wellness brands, retreat spaces & boutique hospitality

Beautifully designed Squarespace templates for health coaches, nutritionists, holistic practitioners, Airbnb hosts, cabin retreats, and boutique hospitality brands. Launch your professional website this weekend — no tech headaches required.

SHOP TEMPLATES
TEMPLATE CUSTOMIZATION
Overhead view of a clear plastic cup of iced matcha latte with a white straw, placed on a round wooden table. Next to the cup are a pair of black sunglasses and a white wireless earbud case. The table is near a white wall and light-colored floor.
A woven basket filled with yellow pears, a small cloth bag, a glass bottle with a woven sleeve, and a yellow ribbon, placed on a blue patterned cloth at the beach.
First person's legs wearing beige sneakers and white pants, sitting on marble steps next to a bouquet of white and yellow daisies. There is a concrete wall to the left.

How do you want to launch?

✨ DIY with Support
Purchase the template and customize it yourself using the included tutorials and community support. Perfect if you enjoy the creative process and want full control.

✨Done-For-You Customization
Purchase the template + add custom design services. I'll personalize colors, fonts, images, and layouts to match your brand perfectly while you focus on your clients.

✨ Fully Custom Design
Skip the template and work with me to create a completely custom Squarespace website designed specifically for your practice, vision, and goals.

CUSTOM SQUARESPACE DESIGN
TEMPLATE CUSTOMIZATION
TEMPLATE SHOP

"The workshop helped me write out all the content for a mini course and e-book"

"The workshop helped me write out all the content for a mini course and e-book"

A woman with long blond hair looking into a small round mirror, holding a glass of water in her hand, with a softly blurred white background.

REAL TALK

“I loved working with Emily because she made bringing my vision to life incredibly simple and easy”

When I saw the course setup for the first time, I cried. It was incredible how she created exactly what was in my head.

- Lisa, Abundant Life & Wellness

Creator of The RealRx Education Series and Course

White bedsheet with a white ceramic coffee mug filled with black coffee resting on it.

“I find Emily’s course simple to follow and find her teaching style very relaxed but informative.”

I love being able to ask questions or comment in each lesson”

- Megan H. @Catholicholistichealing

A partly closed silver MacBook laptop with an Apple logo, placed on a light-colored surface next to a glass of ice water with lemon slices.

“Emily shares great tangible steps on not only course creation but targeting my ideal client. This is more than I thought I was getting, honestly!”

- Sydney, @Playfulplateful

Creator of The Prepared Preconception Method + Progesterone Mini Course

A wall with several sheets of paper taped to it, displaying photographs and text. A person's arm is visible holding a sheet of paper, with a gold bracelet on their wrist.

WORK WITH ME 1:1

Want me to do the tech work for you?

I also take a select number of clients each year to build out their courses, sales pages, and websites. Check out my template customization services here.

TEMPLATE CUSTOMIZATION

Follow me on the ‘gram

New semi-custom brand kit: Golden Dawn Health Coaching. It’s soft, sun-kissed, and calm, with a bird mark, a script logo, and a coastal color palette. Made for health coaches, but it works for any wellness brand (nutritionists, yoga teachers,
She’s cute, she’s cozy, and she’s a fresh take on a vintage apothecary / plant store. This is the Marigold and Moss conceptual plant brand I submitted for @curatedcollective.co September challenge! If you like any elements of this
A first look at a nutritional therapy brand launching soon. This isn’t your typical nutrition brand! We went for a bright & playful 90s summer vibe that feels easy and effortless. 🌞 she wanted something chunky, slightly retro, and nosta
It’s the first day of fall and what better way to celebrate than with new branding. This is the best time of year, isn’t it? There’s the changing seasons (although it still feels like summer in Nashville!) and the renewed focus on
Build a wedding photographer’s brand with me! Watch the steps I go through to bring a brand to life from scratch. The client wanted something timeless, romantic, nostalgic, and soulful. The brand should feel like a 90s rom com. PS - this wa