Make a sale while running errands at Target..
Imagine making sales while browsing throw pillows and grabbing an iced latte at Target (if that's your jam). I'm personally trying to cut the caffeine, so let's input a matcha latte into this scenario instead.
Doesn't that sound lovely?
But then... what if you then didn't even have to deliver to your client, setup that meeting, or meet face to face. What if your expertise was already created, packaged, and delivered!!
How could that impact how you show up in your business?
THE MYTH OF OVERNIGHT SUCCESS
I know passive income is a buzzword right now and I don't buy into the passive income influencer lifestyle who promises you can become an overnight millionaire by selling one little $37 course.
Can it happen? Sure!! But does it happen to the majority of business owners? No. The issue with telling people that passive income is THAT EASY is that when it doesn’t happen TO YOU after you launch your course or membership, people think they did something wrong and immediately want to give up. And that’s not always the case.
Sometimes it just takes hard work, grit, and scrappiness to figure out how to grow, what is lacking in your skills, how your audience is perceiving your course or membership, and why your marketing is not landing right. Sometimes it’s just a matter of getting MORE people to view your work. It’s that simple.
But here's the reality: true passive income requires significant upfront work and ongoing strategy.
The truth? Passive income isn't about instant wealth. It's about strategic business design. It's about building intelligent business infrastructure that supports your lifestyle and goals.
Think of passive income as building a holistic business system to support your lifestyle:
Initial Investment: An initial investment of time and strategy (upfront work to benefit later). Creating passive income starts with understanding your unique value. What problem can you solve? What digital product can you create that truly helps your ideal client? How can you package up what you know and put it in a nice little signature method with a bow on top? How can you get results even when you’re not sitting on a Zoom call or talking face to face with a client.
Strategic Design: This isn't about throwing together a quick course or template. It's about a deep understanding of your audience, creating high-value content your audience NEEDS and WANTS then communicating that through your marketing. It’s about developing business systems that can run with minimal intervention.
Automation Strategies: Crafting welcome emails, sales funnels, content delivery, basic customer support, consistent refinement and improvement of your systems, content, and courses to get more results and social proof.
Your business should serve YOU, not the other way around.
THE MINDSET SHIFT
Passive income SHOULDN’T BE about:
Getting rich quickly
Zero work
Magical money-making solutions
Ignoring your students, customers, or clients because it’s “passive”.
Throwing together content to make a quick buck
Passive income SHOULD BE about:
Working smarter
Delivering & creating high-value content automatically
Leveraging your expertise
Strategic design, leveraging technology to free up your time
Repurposing your content, expertise, and knowledge into a signature method
Building relationships through your course & community rather than Zoom calls
Finding efficiency instead of repeating the same content over and over
To be honest, it's not really all that different than other online businesses... it's just the FORMAT of how you deliver your content, where you focus your energy, and how you spend your time. It's building a signature method instead of piecemealing 1:1 client protocols together every day and week.
Passive income doesn't mean you don't put in hard work. It just means you're intentional with when, where, and how you work... so you don't drain the life out of you while building a business, running your household, taking the kids to school, or tending to sick loved ones. It also means you have the freedom and flexibility to take that vacation, setup that maternity or paternity leave, and create content when you're inspired!!
Are you ready to make 2025 a different type of year for you?